NEWS!
[LM]ent’s founder and chief visionary Lori McCrae will be teaching a seminar for the Canadian Marketing Association:
Date:
October 8, 2009
Participants Will Learn How To:
• Build integration into your planning process;
• Craft a wholistic marketing plan that delivers results;
• Find your true marketing niche to give you a meaningful competitive edge;
• Maximize ROI through integration and build in metrics too;
• Integrate marketing plan elements;
• Work with your internal and external teams to steward the brand clearly with ‘one voice’.
Who Should Attend Includes:
• Directors , managers and vice-presidents overseeing and evaluating marketing communications programs for maximum ROI;
• Marcom agency strategists and account directors looking to strengthen and diversity their recommendations to clients;
• Brand managers and account managers wanting to craft and manage their own integrated marketing efforts;
• Advertising managers aiming to deliver niche messaging and customized advertising solutions that extend into other areas of the marketing mix.
