LMent MARKETING ENTERPRISES

LORI MCCRAE IS THE OWNER AND CHIEF VISIONARY OFFICER FOR LM:ENT.

Lori’s experience includes:

• 20 years in brand management and marketing communications.
• Marketing Management, Team Leadership, New Business Development, Research, Project Management.
• Work in a variety of industry verticals including: packaged goods (food and HABA), beverage, financial, retail, consumer services, B2B, not-for-profit.
• Mantra: “Live Inside the brief. Think Outside the Box.”


Community & Industry Involvement:

• 2008 Member Canadian Marketing Association (’09 instructor)
• 2008 GWIN – Guelph Women in Networking
• 2004-2005 iCON Sales & Marketing Club
• 1993-1994 Toronto Junior Board of Trade
• 1990 Vice President Queen’s Business Club


Educational Background & Accreditation:

• Queen’s University: Honours Bachelor of Commerce (Marketing)
• 2001 York University Fundamentals in Branding & Packaging
• 2008 Interactive Advertising Bureau Course (IAB International)
• Numerous Awards, Scholarships & Marketing Competitions.